Tips for Using SEO in Advertising

Business owners already know how important it is to have a corporate blog. However, they may not be sure of how to optimize those posts to make them more noticeable by the search engines. By providing fresh, relevant content and performing these basic steps, company owners can use SEO to get their blogs noticed.

Do Some Research

For on-page optimization, keyword research is crucial. When bloggers provide valuable content on topics that are important to the target audience, keywords are naturally included. However, there are numerous techniques and tools to find related keywords. Tools such as Google Adwords’ Keyword Tool allow advertisers to see what their competitors are doing to bring traffic to their websites.

Use Keywords Throughout Each Post

Once the owner has found a few relevant, valuable keywords, they should be placed where they’ll have the biggest impact on search engine spiders and human readers. Be sure to include them in:

  • Titles
  • Subheadings and headings
  • Introductions and conclusions
  • Anchor text
  • Meta descriptions and title tags

Avoid keyword stuffing, which occurs when there are so many keywords that the content becomes hard to read. Not only does this turn away potential buyers, but it may also lead to Google penalties.

Optimize Images

Whenever photos are uploaded to a blog, include keywords in their file names and fill the alt text field with a keyword-rich but brief description.

Refer to Others With Hyperlinks

When other bloggers and articles are mentioned in posts, don’t forget to add a link to the information being referenced. It’s good etiquette and, in many cases, results in reciprocal links. High-quality links are a valuable advertising commodity for sites looking to boost their search engine rankings.

Use Social Networks to Broaden the Blog’s Reach

Small business owners often use Google+, Twitter, Facebook, and other social platforms to build connections with current and potential customers. However, these sites can be used to promote blog content as well. With widely available tools, it’s easy to post links to the company’s latest blog posts with a few clicks.

SEO is tricky, but there are ways to crack the code. By following these easy tips, business owners can increase their search engine rankings, boost web traffic, and increase conversion rates.