So, you’re thinking of hiring a Digital Marketing Agency to take care of your online marketing? Outsourcing your marketing efforts can be a scary step, but we are here to help you. Let’s take a look at what to expect from hiring a marketing agency.
Look at the services they offer
Take a look at the actual things they offer. Are they covering what you need? Do you need more than you first thought? Online marketing covers a vast amount of skills and processes, possibly more than you knew were out there. Take time to read through what each agency does and pick one that suits you.
Are they willing to explain or are they trying to overcomplicate?
A good Digital Marketing Agency will speak a language that you understand. They will happily explain any processes and reveal their “secrets”. Marketing is not like the “Magic Circle”. Agencies are there to save you time and speed up results. Don’t go with an online marketing agency who refuses to explain things clearly.
Will the Digital Marketing Agency integrate with your existing team?
A good agency will feel like additional team members who lighten the load for your in-house staff. A lousy agency won’t communicate or will load up extra work on your existing team.
Your team know your industry inside out. Although an agency will be able to research your industry, they should always check back with you. You know your customers. You know how they tick. A good agency will respect that and won’t assume they know better.
Are they willing to meet up?
Always meet face to face first. Having a local digital marketing agency who is willing to meet with you is essential for you to be able to scope them out. At Your Marketing Guy, we always meet our clients face to face, wherever they are in the country.
It’s not just the initial meetings. Being able to brainstorm online marketing ideas while you’re in the same room is so much better than having to work over email or phone. If you work with an agency, make sure your key contacts are based locally to you so that you can meet often. If an agency refuses to meet up, take it as a red flag.
Guaranteeing results over outcomes
Unfortunately, marketing results can’t be exactly guaranteed. A digital marketing agency who claims to be able to get you on the front page of Google within a month is either lying, or they are doing something dodgy.
A good agency will work within “white hat” online marketing principles to get a good result over time. Every piece of work they do will add together to a solid strategy.
Set goals you both agree on
Always set a goal. Give your agency a goal for every campaign they run – even if it’s just a 5% improvement month on month. If you aren’t setting goals, then the agency won’t know what to work with.